50 pages • 1 hour read
W. Chan Kim, Renée MauborgneBlue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Nonfiction | Book | Adult | Published in 2005A modern alternative to SparkNotes and CliffsNotes, SuperSummary offers high-quality Study Guides with detailed chapter summaries and analysis of major themes, characters, and more.
Before You Read
Super Short Summary
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne presents a new marketing strategy encouraging businesses to create "blue oceans" or uncontested market spaces through value innovation. It explains the theoretical framework and practical steps to escape traditional competitive markets, focusing on customer value, new demand generation, and strategic execution to ensure sustainable growth and market differentiation.
Reviews & Readership
Review Roundup
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is praised for its innovative approach to creating uncontested market space, making it a popular read among business strategists. However, some critics find its concepts too abstract and lacking in actionable steps. Its blend of theoretical and practical insights has sparked a significant interest in strategic planning.
Who Should Read Blue Ocean Strategy?
Readers who would enjoy Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne are typically business professionals, entrepreneurs, and strategic planners who seek innovative approaches to market creation and competition. Comparable to readers of The Innovator's Dilemma by Clayton Christensen and Good to Great by Jim Collins.